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"From our collaboration with underground British artist and illustrator 'Phigment', the Cutter is a green organic cotton graphic print t-shirt that pays homage to our Carnaby Street origins with a striking retro pysch design. Ideal for layering, eye catching style, organic cotton comfort and a tribute to when Carnaby Street was the place to be!"
MERC LONDON
Slade rock legend, Noddy Holder MBE, wearing his SOHO X PHIGMENT 'BT Tower' scarf, for Iceland Foods' #notyetnoddy 2022 Christmas advertising campaign.
Credits:
Photography: Luke Cannon
Production Design: Marc Ingham
Production: Wearechief
Agency: Meanwhile Agency
Makeup: Paula J Maxwell
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